THE COSMOPOLITAN OF LAS VEGAS

FANTASIES WELCOME

The Cosmopolitan is a luxury resort in the heart of Vegas with a very unique vibration. Being within its walls is like being in a dreamlike state. It’s surreal. It’s mysterious. It’s enthralling. It’s wonderful. You witness the strangest happenings. Meet the most interesting people. You pinch yourself. Is all of this real? Are you awake… or are you still dreaming?

In this transportive 360 campaign, we wanted the viewer to fall into a cinematic fever dream that embodies the Cosmopolitan essence. We invite your imagination out to play as you meet mischievous characters in mind-bending scenarios that are only possible in your fantasies… and at The Cosmopolitan of Las Vegas.

THE SPOT

THE CAMPAIGN IMAGES

THE PRINT

THE OOH

THE SOCIAL + DIGITAL

Agency - R/GA LA + SF

Roles - ACD, project and copy lead, concept creation and execution