THE COSMOPOLITAN OF LAS VEGAS
BE TOTALLY CONSUMED
The dopamine is in the details of The Cosmopolitan of Las Vegas’s 2023 food and beverage campaign. We were asked to create a campaign to attract Vegas goers to the Cosmopolitan’s one-of-a-kind restaurant collection—home to a vast range of playful & exciting dining/drink options you can’t find anywhere else.
“Be Totally Consumed” speaks to the foodie in all of us, encouraging viewers to let their imaginations get carried away in a world where food is supremely decadent and surprisingly fun. As you consume the best foods of your life at one of The Cosmoploitan’s 20 restaurants, you’ll soon realize that it’s actually the food that’s consumed you. So surrender to it. Let go. And let the deliciousness flow.
This campaign spanned OLV (in-feed + pre-roll), Hulu, paid static, singular and sequential billboards, digital airport ads, and print.
THE SPOT
THE SOCIAL
20 unique restaurants. Zero inhibitions. Be totally consumed.
The Cosmopolitan of Las Vegas: The Restaurant Collection
Sin. Full.
The Cosmopolitan of Las Vegas: The Restaurant Collection
Let yourself be totally consumed.
The Cosmopolitan of Las Vegas: The Restaurant Collection
THE OOH
Sequential Billboard 1/3
Sequential Billboard 2/3
Sequential Billboard 3/3
THE PRINT
Agency - R/GA LA + SF
Roles - ACD, copy lead, concept creation