PLANNED PARENTHOOD
SPOT ON NIGHTLY
Planned Parenthood exists to help people with periods get the reproductive healthcare they deserve. That’s why they created Spot On—a cycle-tracking app that empowers users to understand their bodies and advocate for themselves. To promote it, we made a one-night talk show hosted by Sasheer Zamata to give airtime to stigmatized reproductive health conversations. Spot On Nightly featured five influencers—each with a personal connection to the cause—discussing periods, cultural taboos, birth control, health issues like PCOS, and more. Recognizing Gen Z's self-care passion, we initiated a #30NightChallenge in which influencers made tracking a part of their nightly self-care ritual for 30 nights and reported back with learnings.
Our campaign resulted in an average of 15.5k new app users per week.
Agency - R/GA NY
Roles - Senior copywriter, concept creation and execution