PELOTON
HOLIDAY CAMPAIGN 2021
To sell as many bikes and treads as possible for Holiday 2021, we were tasked with creating pre-roll films that would be hardworking but nonetheless joyful. We brought the Peloton experience to life through playfully written soundbites, a bespoke holiday bop, and cheery, cozy set design. The warm and fuzzy vibes really seemed to stand out as our ads blew past benchmarks—resulting in Peloton’s best-performing digital holiday campaign AND a still-standing record for most Treads sold in a single weekend.
THE ADS
Company - Peloton
Roles - Senior copywriter, project and copy lead, concept creation and execution